The company’s stock has underperformed since its megamerger in 2015 and changing consumer tastes have hampered results.

Kraft Heinz’s stock value is down about 70 per cent since the highs it reached in 2017, when the company was seen as a pioneer in the industry. News of the potential break-up was first reported by the Wall Street Journal.

Kraft Heinz’s stock jumps after a WSJ report that the packaged food giant is planning a breakup, 10 years after the Kraft-Heinz megamerger.