Bloomberg’s Mark Gurman reported that Apple started investigating the use of a plastic case on an Apple Watch SE to make a watch that could compete with its cheapest rivals. In August, Gurman provided more details about the plastic Watch SE and how it could be marketed as a “kid-friendly” product.

According to Mark Gurman in the latest Power On newsletter, the watch is in “serious jeopardy.” Not only does the design team not like the watch's look, but Gurman also claims the operations team is struggling “to make the casing materially cheaper than the current aluminum chassis.”