Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

"Signing with adidas was a no-brainer," Ethan Holliday said in a statement. "Seeing my brother sign with Adidas as a young ...

The Hollidays are leaving their footsteps in the majors on and off the field. Matt Holliday's two sons Jackson Holliday and ...

Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

Jackson Holliday's younger brother Ethan has signed a sponsorship deal with Adidas, and tennis star Ben Shelton approves the ...

The Washington Nationals beat the odds in the latest MLB draft lottery, securing the number one overall pick for the 2025 MLB ...

Seventeen-year-old infielder Ethan Holliday of S High School has signed with Adidas as its first baseball NIL athlete. The son of former MLB All-Star Matt Holliday, the Pioneer senior is committed to ...

It’s also not a bad bet for Adidas to get Ethan in the fold. At 6-foot-4, Holliday has a few inches of height on his older brother, and his exit velocity at the plate has already been clocked at ...