In a 1960 television commercial, artist Norman Rockwell extolled the pleasures of a cold glass of beer as the perfect summer beverage for a country picnic or relaxing on the front porch. Monday at his ...

The centrality of storytelling is part of why label art has evolved to be one of the most important elements of craft beer branding. “ Cans are more than just vessels for our neighborhood ...

Craft beer is an art form unto itself. It only seems appropriate to put something artful in an artful vessel. - Justin Longoz, in-house designer for Four Winds Brewing Co.

Beer has been sold in cans since 1935, but in recent years, the craft beer industry has taken can art from basic to beautiful. Here are some examples of local breweries with standout beer can art.

“We are big on can art. Can art definitely helps sell the beer when it’s just the beer speaking for itself on the shelf,” says CraftHaus Brewery co-owner Wyndee Forrest. “We love people to ...

Tallboys are a distinctive type of beer can that is often used for many craft brews. ... Yet most of all, it's about physically standing out among beer offerings. Like the vibrant art, ...

TRAVERSE CITY — For craft breweries, it begins and ends with the beer. But while the end goal is to please the palate, luring in the eye is often necessary. Beer makers are increasingly putting ...

But that layout has changed: The number of craft breweries putting their beer in cans has more than doubled since 2012, according to Russ Phillips, author of a recent book about the art gracing ...

Collective Arts Brewing showcases emerging artists by using their art for its beer can labels. Every three months, the brewery does a "Call for Artists" and receives around 2,000 submissions.