C ompanies are really just making mistakes left and right with their marketing anymore. E.l.f Cosmetics, an affordable and ...

The discount seller of cosmetics has taken on the prestige brands and, with online marketing and product development, won.

Beauty brand e.l.f. Cosmetics has come under fire for a controversial ad campaign featuring comedian Matt Rife. Rife's ...

Ulta Beauty, the largest cosmetics retailer in the U.S. announced Thursday it is ending its partnership with Target. An ...

Earlier this year, a global ban on mercury-laced cosmetics came into effect. Backers are hopeful it will spare many consumers ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

This week’s top launches include fresh fragrances from Orebella and Playboy, longevity-boosting skin care to turn back time, ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over comedian's past humor about domestic violence.

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

E.l.f. Cosmetics heard the backlash surrounding their campaign with Matt Rife and responded. “You know us, we’re always ...

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an ...