Following in Cooper Flagg’s footsteps, Cameron Boozer added a big brand to his list of Name, Image, and Likeness (NIL) deals.

You can add yet another Name, Image and Likeness deal for Notre Dame star running back Jeremiyah Love, as he will now partner ...

It’s the athlete earning capacity rules that have changed US college basketball forever — but is it for the better?

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

Legendary coach Rick Pitino shared his honest thoughts on the NIL and transfer portal era in college basketball. The ...

Rookie Cooper Flagg may not have been happy with his professional debut Thursday night in the NBA Summer League, but he still drew rave reviews all ...

An introduction to college basketball national championship odds and betting, including odds for the Alabama Crimson Tide and ...

At a moment when the business of youth sports is booming, Masters Academy International will be a private academy seeking to ...

Love signed a deal with shoe brand New Balance, which entered the football cleats market in 2024. Love joins a roster of elite athletes New Balance already has deals with, including MLB MVP Shoehi ...

AS LONG AS THERE ARE BLACKHAWKS FANS, a mention of Patrick Kane will forever merit a happy and profound gesture of thanks to ...

Through the first two days of the 2025 MLB Draft, the Rebels have had nine names called, the most since 2014: Mason Morris ...