CBS is going all out to get its new version of Hollywood Squares in front of viewers — including those who watch TV during the day.

The week-long programming stunt also comes as CBS recently shifted its Wednesday game night schedule — moving “Hollywood Squares” to 8 p.m. ET (instead of the originally planned 10 p.m.) starting Jan. 29. (Also on the evening: “The Price Is Right at Night” at 9 p.m. ET and “Raid the Cage” at 10 p.m. ET.)

CBS continues its promotional push for Hollywood Squares. After giving the reboot a special airing behind the AFC Divisional Playoff Game between Baltimore Ravens and Buffalo Bills, the network is now putting the game show in its natural habitat — daytime — for a limited run.