Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok. Fast growth ...

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

YouTube Shorts has more than 1.5 billion monthly logged-in users, ... are seeing longer overall watch time and subscriber growth compared with creators who only uploading long-form videos. ...

Since its launch, Shorts has boosted viewership for some creators and lead to quick subscriber growth. "YouTube is a platform that has the absolute highest barrier to entry when it comes to social ...

Creators say Shorts have helped boost viewership and led to quick subscriber growth. Views for new Shorts are outpacing uploads, ... His most viewed YouTube Short has over 184 million views.

Two other creators, Katie Feeney and Hannah Montoya, saw similar success on Shorts. In 30 days, Montoya, who has 3.8 million TikTok followers, gained 125,000 new subscribers after she started ...

YouTube chalked this up to the lingering pandemic impacts, saying the slower growth is more of a reflection of last year’s gains. At the time, it also reported Shorts was now generating 30 ...

YouTube announced YouTube Shorts is being watched by over 1.5 billion logged-in users every month, less than two years after its launch.

YouTube Ad Revenue Growth Slows Dramatically in Q1, Alphabet Misses Expectations YouTube Shorts now averaging 30 billion views per day, up four times from a year ago ...

However, it was YouTube Shorts that truly astounded everyone with its exponential growth. As the newest addition to the short-form video scene, YouTube Shorts arrived in September 2020, initially ...

More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.