Yonex products dominate the sports shops of all badminton clubs in Canada and the USA, showing its strength as a brand. Part of its success can be attributed to its sponsorship strategies.

Yonex badminton shoes implement Power Cushion technology designed to ... and Selena Gomez are some of her favorite celebrities owing to their business acumen and eye for innovative beauty products.

Ahn Se-young (23, Samsung Life Insurance), who drew attention and sponsored personal items, resulted in Yonex. An official familiar with the situation in the badminton industry said on the 27th that ...

Net Gains: Having dominated badminton equipment for decades, Yonex is making a new push in tennis, sponsoring top players, such as Norway's Casper Ruud. Dan Istitene/Getty Images Aug 30, 2024, 02 ...

Industry Veteran to Drive Yonex's "Head-to-Toe" Strategy and Strengthen Market Presence LOS ANGELES, CA / ACCESS Newswire / June 9, 2025 / Yonex Co., Ltd. proudly announces LaNiece Douglas as ...

First-of-its-kind in Karnataka, the new exclusive Yonex shop at Lanai will offer the latest and best quality range of Yonex products, such as shoes, bags, apparels and accessories.

Singapore-based Sunrise & Co, distributor of Yonex products in several Asean markets as well as India and Sri Lanka, plans to open 20 Yonex branded stores in the country by March and scale it up ...

Douglas joins Yonex from adidas, where she served as Vice President and Head of U.S. Retail since 2020. As a key member of adidas' North American senior leadership team, she spearheaded retail ...

Douglas joins Yonex from adidas, where she served as Vice President and Head of U.S. Retail since 2020. As a key member of adidas' North American senior leadership team, she spearheaded retail ...