For a quarter of a century, Pantone Color of the Year has helped shape trends and capture the culture zeitgeist.

Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

Why is Tennessee orange and white? UT Athletic Association President Charles Moore chose orange and white colors for UT’s first field day on April 12, 1889.

Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard.

Pantone Matching System 151 is the official hue of UT, but why was orange selected as the school's primary color?

Other colors that have been trending, according to Pantone, such as baby pink, cherry red, and butter yellow. And we couldn’t forget about the classic winter white.

Pantone's Color of the year 2025. Pantone Eiseman adds that Mocha Mousse “extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.

Since the turn of the new millennium, Pantone has introduced a “Color of the Year” that aims to distill the energy and intentions of the next solar rotation. Similarly, each sign in the… ...