Pantone's global team relies more on technology to share ideas and inspiration. They look at color more on screen, but the process to select the COTY and its purpose has remained the same since 1999.

Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

Pantone Matching System 151 is the official hue of UT, but why was orange selected as the school's primary color? ... and was told the center of the daisy was orange—when it was actually yellow.

In 2022, Pantone showed their Color of the Year selection wasn’t simply about pointing to a spot on the colorwheel. Without an existing shade they felt could suitably represent the current color ...

His color book "evolved into the Pantone color chart," according to Lewis. "Ridgway's Colors" are still used today by mycologists, philatelists and food colorists, according to Lewis' 2012 book.