MADISON, Wis. (WMTV) - While you’re watching the Super Bowl on Sunday, keep your eyes peeled for a commercial featuring a Wisconsin business. Wisconsin Cheese Mart will be featured in a ...

Former UW Badgers star Zach Bond after this big interception to help the Philadelphia Eagles beat the Kansas City Chiefs 40 to 22 in the Super Bowl, Eagles quarterback. Former Wisconsin Badger ...

According to a Wisconsin football spokesperson, Baun is the second Badger ever to pick off a pass in the Super Bowl. He joined Nate Odomes, who grabbed an INT in Super Bowl XXVIII for the Buffalo ...

Super Bowl commercials remain a time-honored tradition, and plenty have Wisconsin ties, including this year. Fans around the country learned a bit about the Wisconsin Cheese Mart on Feb. 9 ...

The nation's most watched sporting event, the Super Bowl, is just days away, and much of those eyes may be on the screen for their own self interests. Wisconsin, unlike most states, has strong ...

Nearly $1.4 billion will be wagered on Super Bowl LIX, according to an American Gaming Association estimate. While sports betting is legal in Wisconsin, it is unique among other legalized states.

Ken McNulty, owner of Wisconsin Cheese Mart, will be featured in a TV spot that will be aired throughout Wisconsin during the Super Bowl, according to a press release. The commercial is an ...

The Madison-based consumer rewards app Fetch will give away $10,000 each to 120 lucky winners on Super Bowl Sunday ... a University of Wisconsin-Madison graduate. "A decade ago, Fetch was built ...

Two former Wisconsin football players will be part of Sunday’s Super Bowl LIX from New Orleans. Leo Chenal is a linebacker for the Kansas City Chiefs while Zack Baun is also a linebacker ...