MADISON, Wis. (WMTV) - While you’re watching the Super Bowl on Sunday, keep your eyes peeled for a commercial featuring a Wisconsin business. Wisconsin Cheese Mart will be featured in a ...

Former UW Badgers star Zach Bond after this big interception to help the Philadelphia Eagles beat the Kansas City Chiefs 40 to 22 in the Super Bowl, Eagles quarterback. Former Wisconsin Badger ...

According to a Wisconsin football spokesperson, Baun is the second Badger ever to pick off a pass in the Super Bowl. He joined Nate Odomes, who grabbed an INT in Super Bowl XXVIII for the Buffalo ...

Super Bowl commercials remain a time-honored tradition, and plenty have Wisconsin ties, including this year. Fans around the country learned a bit about the Wisconsin Cheese Mart on Feb. 9 ...

Nearly $1.4 billion will be wagered on Super Bowl LIX, according to an American Gaming Association estimate. While sports betting is legal in Wisconsin, it is unique among other legalized states.

These Wisconsin Badgers reacted to former Wisconsin football linebacker Zach Baun and the Philadelphia Eagles win in Super Bowl LIX The dominant Philadelphia defense, coordinated by Vic Fangio ...

A fifth-generation potato farm in Central Wisconsin inspired a Super Bowl commercial directed by Academy Award-winner Taika Waititi. Called "The Little Farmer," the spot for Lay's potato chips is ...

Ken McNulty is a UW-Madison alumus and proud business owner of Wisconsin Cheese Mart on State Street. On Sunday during the Super Bowl, he and his business will be featured in a commercial using Google ...

No matter which team you root for in the annual Super Bowl ... its spokesperson. Bonus: The Chevrolet Car Wash with a UW-Milwaukee back story On the surface, there's no Wisconsin here; the ...