PBR Rediscovering its Roots With Kid Rock’s Rock N Rodeo
Transformational Team-formatted rodeo on May 16 at AT&T Stadium to open PBR World Finals – Championship Weekend.
The Cowboy Channel Secures Exclusive Broadcast Rights to Women’s Rodeo World Championship and PBR World Finals - Ride for Redemption
The Cowboy Channel, the leading broadcast home for Western sports and a Teton Ridge property, today announced it is the exclusive broadcast partner of the 2025 Women’s Rodeo World Championship (WRWC) ...
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PBR Rediscovering its Roots With Kid Rock’s Rock N Rodeo
PBR aligned with the WCRA to co-produce rodeo events, putting them on a bigger stage with larger purses. They forged a partnership with the Bill Pickett Invitational Rodeo, brokering a deal to ...