Why the Echo Sneaker Is Critical to Under Armour’s Future Success in Sportswear
For fans of Under Armour’s sneakers, the Echo features something that should look familiar: a collapsable heel, which the ...
Bryce Harper’s love of the Phillie Phanatic continues with new fuzzy cleats featuring a ‘Jawn’ charm
Bryce Harper's love affair with the Phillie Phanatic continued at Monday's home opener, where the Phillies first baseman wore ...
Fan favorite sandwich chain replaces Subway as the NFL's official fast food sponsor
A new sandwich shop is stepping up to the NFL's top fast food sponsorship. Jersey Mike’s – known for its large portions, ...
Major League Baseball Is at Last Playing Ball With the Fashion World
The league is working with stylists and photographing "arrivals" on Fridays to help players express their personal style.
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Under Armour Signs Game-Changing Partnership with NFL
Reunited and it feels so good. After a five year hiatus, Under Armour, Inc. and the National Football League are back at it ...
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SBJ Football: Browns, Rams look to concerts to sweeten the deal on renewals
In Cleveland: Hoping to keep season-ticket holders in the fold after a 3-14 campaign last year, the Browns have hired rock ...
Lana Del Rey’s and Brittany Mahomes’ Skims Posts Scrutinized by National Advertising Division
Mega influencers can earn between $10,000 and $1 million per Instagram post, according to DemandSage research.
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NFL Shake-Up: Roger Goodell's $3.1 Billion Decision Sparks Controversy
The NFL landscape is shifting once again, and this time, Commissioner Roger Goodell is at the center of a heated debate.
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Under Armour and NFL Ink Deal for Footwear and Gloves
After a five-year hiatus, Under Armour and the National Football League have inked a long-term partnership, under which Under ...
Another blow for mega-woke sports brand as they forced to share the stage with Under Armour
The NFL has ended a multi-year exclusive partnership with an apparel company that has increasingly come under scrutiny from ...
Under Armour vs. Nike: How the NFL's apparel war impacts Roger Goodell
For decades, Nike has reigned supreme in the NFL's apparel game, outfitting every team and dominating the field with its ...
Under Armour reunites with NFL after five-year hiatus
Under Armour Inc. has signed a deal with the National Football League to be its official provider of footwear and gloves, reconnecting the athletic brand with the most popular U.S. pro sport after a ...