Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Ahead of McNeese's second round game on Saturday afternoon against Purdue, Khan appears to have landed another big NIL deal with Under Armour, who—according to Matt Norlander of CBS Sports—flew to ...

It's been seven years since a team took the court in the men's basketball tournament wearing jerseys that weren't Nike, Under ...

Colorado State has surged in Google searches and gone viral on social media several times after win in the NCAA Tournament.

“Having Under Armour partner with Unrivaled ... platforms to have an impact beyond basketball.” A slew of other WNBA athletes also have deals with shoe and apparel companies; A’ja Wilson ...

Steph Curry made Gamecock headlines when he walked into Chase Center for the Golden State Warriors’ game against the Toronto ...

Curry, who played men's college basketball ... Under Armour in 2013 and launched his own Curry Brand as a standalone venture with the company in 2020. He also signed a lifetime contract shoe ...

With the historic milestone in place, Curry Brand and Under Armour were quick to release a new commercial, dubbed "Carolina ...

Golden State Warriors guard Stephen Curry has reportedly accepted a job as assistant general manager for Davidson Men's Basketball.