UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

Want to wear the same sneakers as Steph Curry, James Harden, and LaMelo Ball? These top styles from Nike, Adidas, Under ...

Skechers has welcomed its first college athlete to its ambassador roster by signing a deal with USC women’s basketball ...

Abby Albino and Shelby Weaver opened Makeway in Toronto in November 2020, a first-of-its-kind boutique in North America that ...

Randy Johnson is credited with bringing the necklace, produced by a Japanese company, stateside. According to the New York ...

After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available ...

The Nike KD Trey 5 X is on sale for $51, a 49% discount from its normal price of $100. These stylish and supportive ...

The Nike GT Future is the latest in basketball tech. Check our Sneakers news for more upcoming releases and breaking content!

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.