By integrating shopping functions directly into the TikTok app, Japanese users can now browse and buy products through ...

If you're still clinging to marketing strategies from two years ago, you're not just behind — you're invisible. Welcome to ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

President Trump last week announced he’s “pretty much” secured a U.S. buyer for TikTok. And TikTok itself seems to have accepted its fate, as it is reportedly building a U.S.-based version of its app ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

As an official partner of the 78th Cannes Film Festival, TikTok returned with robust programming designed to connect the ...

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...

Taylor Sam's Facebook and Instagram feeds are informative, but its TikTok videos, which can be snarky and funny, get a lot ...

Ulta Beauty announced on Thursday that it has acquired British beauty retailer Space NK. For US-based Ulta, this acquisition ...