The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis. Women’s tennis players Kristina ...

wrote Mladenovic, above a picture juxtaposing the new green logo with the previous purple version, which featured a player silhouette. ‘Green and white? No tennis details? What does it represent?

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was "not a branding expert." Last week, the WTA revealed its new logo with a ...

The serving silhouette is gone ... that WTA venues aren't tennis courts, but stages for their stars' various interests. The Rally the World campaign places players at the center of the WTA's ...

Today, the stake is worth about $350 million, or nearly triple what Federer earned as a pro tennis player. The deal also ...

Recently, the comments made by table tennis player Wang Chuqin have sparked both laughter and contemplation among netizens. In an interview, he conveyed his thoughts on 'unexpected disruptions' during ...

Novak Djokovic and Coco Gauff were big winners in the second round of the Miami Open. Both players came through straight-set ...

It’s an absolute dream come true to be able to put my stamp on this sport with New Balance and hopefully inspire generations ...

From keeping your hands free to serving as a mental health aid, Rosamund Pike walks you through every reason to nab the Dior ...

Khy x POSTER GIRL - an iconic collaboration with London-based designers Natasha and Francesca. I've always adored but I ...

The business traces its roots to Martin’s Golf & Tennis Superstore in Myrtle Beach, S.C., in the late 1960s. That store, ...

The serving silhouette is gone ... Naomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis The WTA and its players "thought a lot about consumption on a phone," Swanson said ...