Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Born out of a passion for the game and a vision for change, Spinerado is transforming the world of tennis apparel. Founded by ...

Design firms are taking advantage of the explosive popularity of padel, dubbed the world’s fastest growing sport. First ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

"My logo on the back of the shoe reminds me of being my true self on the court, being authentic and original. The white dove represents freedom, peace. The reiki symbol that is called 'Cho Ku Rei' ...

Addicted to cars from day one, lawyer Marco Vitale and commercial pilot Luca Piccione decided to found Ritmocorsa after the ...

Sneakers were rapidly becoming more fashionable through the decades and by the time the 1990s rolled around, the floodgates ...

Manchester is about to be transformed into the ultimate playground for families as The Super Duper Family Festival arrives ...

Aryna Sabalenka and Iga Swiatek stole the spotlight in a new Doha Open ad, featuring the defending champion and the world No.

Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this ...

From PlayStation references to America's political divide, Serena's Crip walk to that "Gloria" jacket, here's a look at what ...