In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Ulta's 21 Days of Beauty sale — one of the year’s most highly anticipated shopping events — is now in its final week. From ...

If you’re the type of person who waits for the big sales to stock up on the best beauty products, here’s some good news: Ulta ...

This year, swimwear trends are exciting! From elegant silhouettes for the minimalists to bold designs for those who love to ...

As we head into warmer weather, it's a good time to try a new look. Here is a guide with great information about makeup for older women.