A noted analyst has slashed his expectation for Apple stock by about 10% given what he sees to be slower iPhone upgrade rates because of tariffs, and a delayed Siri with Apple Intelligence rollout.

Law.com Radar Liability Arguments: The plaintiffs, owners of the iPhone 16 model led by Peter Landsheft, claimed that Apple's "pervasive" marketing campaign promoting the Apple Intelligence suite ...

Apple (AAPL) stock forecast took a hit as Morgan Stanley (MS) cut its price target. Analyst Erik Woodring of Morgan Stanley reduced ...

Apple CEO Tim Cook travels to China this week as sales in the world's biggest smartphone market continue to slide.

Apple may be strategising to migrate budget iPad users to the slightly more expensive iPad Air to increase their average selling price. Read why AAPL stock is a Buy.

Evercore ISI raised the firm’s price target on Apple (AAPL) to $275 from $260 and keeps an Outperform rating on the shares. Apple remains ...

Apple has responded to iPhone 16e critics, and says that engineering choices like a lack of MagSafe that make the device unappealing to the tech-savvy don't matter to the larger market. There's a ...

If Apple has market research proving that the vast majority of its target market won’t use MagSafe, then removing it may not actually matter much. I wonder, though, who that market really is.