Sydney Sweeney is reportedly expanding her career into the fashion industry with the debut of her lingerie brand. Her brand ...

Sydney Sweeney's new LANEIGE x Baskin-Robbins Rainbow Sherbet Lip Sleeping Mask is the ultimate mashup of skincare and ...

Sydney Sweeney’s 'great jeans' campaign for American Eagle draws backlash over objectification despite stock surge.

Sydney Sweeney has done it once again. The actress has proved that she isn't only a pretty face in the industry and her star ...

A new American Eagle advertising campaign centered around actress Sydney Sweeney is credited with propelling the company's stock by more than 15% this week.

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

In further evidence of Sweeney's brand influence, Dr. Squatch went viral in June for a campaign offering bars of soap infused ...

A limited-edition soap reportedly containing a small amount of Sydney Sweeney's bathwater will go on sale for $8 this week. The Emmy-nominated "Euphoria" star partnered with men's grooming brand ...

Sydney Sweeney, best known for her breakthrough role in Euphoria, is taking a new step into the fashion world with her lingerie brand.

Sydney Sweeney’s bathwater soap hits eBay for $2000 after selling out in seconds ... The Sydney’s Bathwater Bliss launch has been insane! We seriously appreciate the Squatch-sized enthusiasm.

While supporters applaud Sweeney for profiting off the very demographic that sexualizes her, others say her pandering to men is setting women back decades. Admittedly, her "hey boys" advertising isn't ...

You can now purchase Sydney Sweeney's bathwater…kind of. The Emmy-nominated actor and Hollywood heartthrob is promoting a new soap that’s made with a “touch” of water Sweeney took a bath ...