A Swedish fashion writer has sparked debate after coining a new word to describe the latest fashion trend in Stockholm, and apparently London, too. Mammakorv is a compound word which literally ...

Ellen Larsson turned celebrity dressing on its head when she began putting A-listers in everyday objects. After her Paris ...

Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the Swedish fashion house outfitted the singer for her tour. "I've been wearing ...

Swe-s has revealed Treadfine: its next brand working to replace the wear-and-tear nylon production process with more durable ...

Founded in 1993 by Filippa Knutsson, Karin Hellners and Patrik Kihlborg, the Swedish fashion label’s focus on uncomplicated, well-designed garments primed for contemporary living helped shape the ...