Starbucks' stock is overvalued despite recovery efforts. Learn why its peak valuation, declining growth, and margins make it ...

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

Starbucks logo sign mounted on a brick wall outside a store Last September, the company brought in Brian Niccol (who had previously been chairman and CEO of Chipotle) to help turn things around.

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

The near-ubiquitous Starbucks logo will glow soon over three new locations in the area, adding to the handful already found in Tuscaloosa, and on the University of Alabama campus. The first ...