CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

The near-ubiquitous Starbucks logo will glow soon over three new locations in the area, adding to the handful already found in Tuscaloosa, and on the University of Alabama campus. The first ...