The launch of Southwest's Rapid Rewards program will be a defining moment. Jan. 25, 2011 — -- When Southwest's newly announced loyalty program comes online on March 1, it will fundamentally ...

Southwest Airlines wants to make it easier for you to get status in its Rapid Rewards program.. Beginning Jan. 1, it’s lowering the threshold to qualify for A-List and A-List preferred status.

Southwest Airlineshas continued to make changes to its customer proposition, this time by cutting the points that Rapid Rewards members earn while purchasing the cheapest fares. As flagged by ...

Southwest Airlines is the latest U.S. airline to make changes to its frequent-flyer program, following the lead of Delta's changes last month.

Southwest Airlines wants to make it easier for you to get status in its Rapid Rewards program.. Beginning Jan. 1, it’s lowering the threshold to qualify for A-List and A-List preferred status.

Southwest Airlines instituted its new bag policy, which was previously announced in March. "For reservations booked and ticketed or changed on or after May 28, 2025, checked baggage fees will apply.

Even with the most recent program changes, Rapid Rewards points are some of the most easily redeemable loyalty rewards. Keep reading to learn how to earn, redeem and maximize Southwest Rapid ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

As Forbes reports, Southwest is rolling out some changes to the loyalty program, including the ability to pay for travel with Cash + Points. These points can also be used on merchandise and gift ...

Southwest, the largest airline at TPA, said this week it is making changes to its Rapid Rewards program. Southwest Airlines Co. has eased the qualification restrictions to enter its top-level ...

Southwest Airlines has announced some good and bad changes to its Rapid Rewards program. Members will be happy to learn that their hard-earned points will no longer expire. Previously, Southwest Rapid ...

Southwest Airlines ends its 50-year free checked bag policy starting May 28, joining competitors in charging fees while preserving perks for loyalty members.