Sonic's evolution "hasn’t necessarily worked" for Sega, but publisher wants "brand powerhouse" back "where it should be" News by Brenna Hillier Contributor Published on April 7, 2017 ...

LAS VEGAS--(BUSINESS WIRE)--Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As ...

Brand icons are just simple, geometric shapes too. If you were academically-inclined, you could argue that sonic branding is an evolution of the leitmotif, a musical technique pioneered by Richard ...

To date, there have been nearly 2 million sample downloads from Audio UX's Pantone color of the year sample pack, and it is the top-performing collection on the Landr platform.

The new sonic branding is part of the group's World Nutella Day celebrations. Celebrated every 5th of February, World Nutella Day aims to bring together people in their love for the spread since ...

We trace the history of sonic branding and follow the creative process that led to AT&T's iconic sound logo. Plus, can sound change how beer tastes?

Sonic Corp., the nation’s largest chain of drive-in restaurants, today announced the appointment of Jose A. Dueñas as executive vice president and chief brand officer. Dueñas will be responsible for ...

Sonic Drive-In is bringing the laughter with the launch of a new take on its iconic advertising campaign featuring comedic powerhouses Jane Krakowski and Ellie Kemper. In collaboration with the iconic ...