Mastercard amplifies its iconic sonic brand across Africa with the launch of two localizedsonic anthems, “Wami" in the ...

Sega Sammy’s key 2026 titles and modest pachinko recovery support growth, but limited upside and fair valuation cap returns.

It's the 34th anniversary of the Sonic the Hedgehog series. Here are the games about the spiky blue hedgehog everybody should ...

Remasters and remakes are arguably more popular than ever--in video games and even movies--but Sega doesn't sound too keen to ...

Rajeev Raja, founder of BrandMusiq, argues that sonic branding is not just about jingles but about building distinctive brand assets that drive emotional resonance and long-term recall. Talking to ...

How to earn Sonic rewards through X? The process is smooth. Starting June 18, Sonic will use Kaito to track all X posts that mention Sonic with meaningful discussions aimed at enriching the brand.

WithFeeling's John Smeddle shares cautionary reminders to brand caretakers in the region who are primed for sonic branding.

He added, "We need to save the brand, or this brand isn't going to be around for much longer." Looking back at 2015, Sonic had just been through a very rough 10-year run, with the likes of Shadow ...

Flexibility sets your hospitality brand up to effectively respond to all challenges—especially those with a slow recovery period, like talent shortages.

Sonic The Hedgehog is in a very different place than he was 10 years ago. What was once a consistently mocked series is now back to being on a level akin to its 90s popularity.