Owned can work harder than paid To understand the impact of owned media when consumers arrive at websites, Nielsen measured the off-line sales impact of those consumers exposed, versus not exposed to ...

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared ... the tactics a marketer or a communicator (versus an advertiser) can control: pay ...

Over the past few years, marketers have been hearing more about "programmatic media buys ... and real-time optimization, the infographic explains. To learn more about traditional versus programmatic ...