In a sea of ladies wearing the same whisper-thin gold chain necklace, a gold-topped Givenchy bottle circa 1970 on a chunky ...

The demand for personalized and niche fragrances is rising as consumers seek exclusivity, self-expression, and deeper emotional connections with their scents. This shift towards unique ...

Known as your “Fragrance Bestieto” to her thousands of followers online, Monet is one of many voices leading a larger ...

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...