Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Just last month, Cherry Co., a women-owned clothing brand, became an official partner with the Kansas City Chiefs, meaning the company can use the classic arrowhead logo. It's one of few women ...