PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Here’s your shopping guide for the new season, including everything from trend-forward denim revamps to sun-kissed beauty ...

When looking to build this stash, I turned to the usual places and couldn’t find exactly what I was looking for — too rigid, ...

This week's Weekend Wishlist is packed with everything from chic summer dresses to the latest lipstick launches. Nisha is ...

Festive sweets melt on the tongue as the fragrance of delicacies drifts from the kitchen. Laughter echoes, while snapshots ...

Khadi, Chanderi, and handwoven silk take center stage as the legendary fashion house blends British rebellion with Indian ...

These past few seasons have given a lot of fashion whiplash — in the best possible way. Between the tug and pull of quiet ...

Sequin dresses for spring and summer 2025. Shop our favourite sequin party dresses from the likes of Rixo ASOS, River Island ...

White is such a versatile colour that can work well for pretty much any occasion. From cute summer dresses to tailored suits ...

The humble white shirt—albeit not in its humble form—took centre stage in AK | OK’s new collection, Silver Collar, displayed at the Lakme Fashion Week.