A position statement is a written statement setting out your views on the application in relation to the child. For example, a judge may ask you to write a position paper to understand your position ...

The most important thing you could do for your startup is to focus on your brand positioning. But often, startups do not treat it with the care with which they treat general marketing, go-to ...

Melanie Puddick, of Added Value, offers some guidance on understanding brand positioning and offers a simple framework from which to build. There is no standard definition of brand positioning. Some ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Correspondence to Dr Kimberly G Harmon, Departments of Family Medicine and Orthopaedics and Sports Medicine, University of Washington, Seattle WA 98195, USA; kharmon{at}uw.edu Sport-related concussion ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...