From one-line mantras to forward-thinking philosophies, these eyecare businesses show how to craft mission statements that resonate with patients and inspire staff.

Many companies no longer require candidates to submit cover letters—but that doesn’t mean you shouldn’t write one. A well-written, well-structured cover letter could set you apart from the competition ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Andrew Stanton is a Newsweek weekend reporter based in Maine. His role is reporting on U.S. politics and social issues. Andrew joined Newsweek in 2021 from The Boston Globe. He is a graduate of ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic ...

Federal Reserve chair Jerome Powell sent a strong message regarding the health of the US economy as recession concerns and economic uncertainty have increased, according to a report. During a speech, ...

KYIV, March 10 (Reuters) - Here follows the full text of the joint U.S.-Ukrainian statement that was published after bilateral talks in Saudi Arabia's Jeddah on Tuesday: Today in Jeddah, Saudi ...

(The Center Square) – Secretary of State Marco Rubio said Monday that 83% of contracts at the U.S. Agency for International Development (USAID) have been officially cancelled. The announcement is the ...

The United States and European Union came to polar opposite conclusions over the recent massacres of Alawites, Christians, and other Syrian minorities by government forces. On Thursday, anti ...