The overall customer experience is the key aspect that distinguishes a company from its competitors, irrespective of the ...

IBM helped the oil and gas company pull data from more than 5 million loyalty shopping transactions each month. MOL leveraged IBM Watsonx and Salesforce’s Marketing Cloud, Experience Cloud and ...

If people are actually excited about the experience, we can drive loyalty — then they talk about driving basket size, using the agents not just to deflect but to grow.” Dig deeper: Salesforce ...

Continuing its history of innovation, Genesys released over 150 new AI features during fiscal year 2025, a more than 2X increase year-over-year, to help enable organizations to provide more seamless ...

Maximus, a leading employer and provider of government services, today announced the integration of Salesforce's Agentforce, the digital labor platform for augmenting teams with trusted autonomous AI ...

With this integration, Salesforce Commerce Cloud merchants can now proactively detect, investigate, and resolve critical site issues faster, ultimately protecting revenue and optimizing customer ...