The retailer said it was 'just starting to play with it and test reaction' to the products - although for now only a £29.50 rugby shirt and a sweatshirt for £25 carry the words St Michael.

Marks & Spencer St Michael logo has made a mini-comeback after being ditched in 2000. WGSN, says nostalgic buys have offered 'a comforting influence' to shoppers during the pandemic.