The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

On some of the new signage near the team’s clubhouse and at times on social media this season, there has been a smoother look to the Cardinals’ traditional interlocking “STL” logo ...

The St. Louis Blues revealed a new STL logo for the Winter Classic and it should be part of the team's future.

The St. Louis Blues debut retro-inspired uniforms and new logos for the 2024-25 NHL season, blending vintage style with fresh designs. What do you think?

Politics St. Louis County reveals new logo, launches 'Opportunity Central' marketing campaign County Executive Sam Page unveiled the new $90,000 branding push during his 'State of the County' address.

The St. Louis Blues are dipping into their past for their future. The franchise has just unveiled new uniforms, inspired by their original look and also informed by what fans liked about past ...

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly three decades with the 1998 design, the Blue Note has officially been remixed ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.