Silver Spring media company Urban One Inc. is projecting a steep drop in adjusted earnings this year — after 2024 earnings ...

Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Like it or not, the rules of radio advertising are being rewritten. If you're still following the old script, you're already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

This includes focusing on live event coverage, exclusive interviews and deeply local content that makes radio indispensable. The cost of advertising is another pressing concern. As more businesses ...

East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to make waves – not just for listeners, but for media buyers too. If you’re ...

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CEO Chris Forgy says Saga Communications is committed to digital expansion despite a revenue dip, citing long-term growth potential.

The resulting increase in sales established the “Wheaties” brand nationwide, and radio became an effective advertising medium. Other advertisers quickly saw the value in having a radio ad ...