A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Like it or not, the rules of radio advertising are being rewritten. If you're still following the old script, you're already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

Verizon Wireless continues to hold steady at second place, maintaining its persistent presence in radio advertising ...

Media content strategist KEVIN MASABA is the brains behind Radiomind Smart Solutions Africa, a platform that markets media ...

Danni stays busy: on-air personality for the Country Cory morning show with cohost Cory Wiggs; program director for 98.1; and ...

While some players have welcomed the recommendations, others have said critical areas overlooked like the absence of incorporation of FM radios on smartphones ...

East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to ...

The resulting increase in sales established the “Wheaties” brand nationwide, and radio became an effective advertising medium. Other advertisers quickly saw the value in having a radio ad ...

The company’s move into streamed entertainment should turn profitable next year, RTL said. RTL Group had almost 6.8 million ...

Flagstaff Business News How Radio Advertising Success Varies by Location: Why Rural Communities Thrive with Local Radio ...

All this will be packaged in a juicy Post Campaign Analysis – perfect for optimising future radio advertising strategies. And last but not least, East Coast Radio and Jacaranda FM are offering an ...