We've seen wildly creative branding win big by harnessing killer storytelling – just look at the insanely popular Lil' Drug Store campaign from Purdue Pharma that humanised ... all sorts of trending ...

Clemson entered the 2025 men's NCAA tournament as a 5-seed, but it will exit as a meme. The team's shocking 69-67 loss to 12-seed McNeese State on Thursday afternoon in Providence knocked the Tigers ...

Our eyes won’t be on the court; they’ll be on the sidelines passionately watching the furries, or mascots as some call them.

Astrologer Valerie Mesa reveals which iconic college mascot you're most like by zodiac ... Virgos most relate to Purdue Pete — best known for wearing his hard hat and tool belt — from Purdue ...

High Point in Providence, Rhode Island is the location for Purdue basketball's 2025 NCAA Tournament opener. The Boilermakers will play the Big South champion Panthers on Thursday. Purdue ...

Myles Colvin was fielding questions in the locker room at Gainbridge Fieldhouse Friday night. Purdue basketball had just lost to Michigan in the Big Ten Tournament quarterfinals, its sixth loss in ...

The Bulldogs won a first round game in the NCAA Tournament for a whopping 16th consecutive season, now the longest streak in the sport after Kansas’ loss to Arkansas. Their destruction of 9th-seeded ...

Purdue's loss to Michigan was its sixth in nine games, a late-season swoon that could drop the Boilers off the top-4 seed line – meaning long trips and small crowds in the NCAA Tournament.

NEW YORK, Feb 25 (Reuters) - Purdue Pharma told a U.S. bankruptcy judge on Tuesday that it will finalize a new bankruptcy plan in March, with the company's Sackler family owners potentially paying ...

BLOOMINGTON − Poise had become a staple of Purdue basketball. Now, two games in a row, adding to what has become a four-game losing streak, the pivotal trait for success is lacking. It was one ...