Mercedes boss, Toto Wolff revealed that Lewis Hamilton was impressed with the team's choice to partner with Adidas in 2025 ...

I blame two dates for this: May 1 and May 29, 1994. The former was the day Formula 1 star Ayrton Senna died. As a kid, I’d seen him race years earlier on the streets of Detroit, and though I ...

Back in July, Salehe Bembury teased an imminent PUMA partnership in an ambiguous Instagram post in which he holds a “TOP SECRET PUMA IDEAS” folder in front of a PUMA-logoed plane. A few weeks ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration. Here's more on the same. Sindhu’s ...

Not only is Ball one of the most fun players in the league, but his signature PUMA sneaker line is just as exciting. On Wednesday morning, PUMA Hoops announced that it is teaming up with everyone ...

Heads turned and questions buzzed as "PUMA" suddenly appeared as "PVMA" on billboards across India. This bold rebranding stunt sparked a wave of curiosity and excitement around the global ...

PUMA’s City Till I Die and I’ll Follow You Everywhere pre-match collections, take inspiration from City DNA, with a nod to renowned City moments beloved by fans in Manchester and around the world.

Honda Dax ST70 once used as pit transport by Formula One star Ayrton Senna and several other professional racing drivers is ...

TAG Heuer just released a new sport chronograph tourbillon watch that's a tribute to the Formula 1 race car driver.