For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising, this ...

As life becomes increasingly digital, making technology accessible to all isn’t just the necessary and right thing to do—it’s ...

But there's still the question of whether companies will use AI to actually create their Super Bowl commercials in the first ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...