A trade show calendar packed full of large, small, and regional events has left many retailers, reps, and manufacturers strapped trying to figure out the best way to focus their resources. In ...

The National Shooting Sports Foundation (NSSF) is the trade organization for the firearm industry. Each year, NSSF hosts the Shooting, Hunting and Outdoor Trade Show (SHOT). The event takes place ...

The Alpine-based business has since landed on shelves at sporting goods stores like Dick's, Scheels and Academy Sports, and it was featured on the TV show "Shark Tank." Despite its growth, Brown, ...

A visitor walks past items on display at the Utah based Black Diamond Equipment booth during the Outdoor Retailer trade show in Salt Lake City on Wednesday, July 26, 2017.

The presence of the JR-15 firearm at the Shooting, Hunting, Outdoor Trade Show — or SHOT Show — came as a finger in the eye to gun safety activists, who have for months called out the long rifle.

NSSF's 46th Annual Shooting, Hunting and Outdoor Trade (SHOT) Show set new benchmarks with a record number of exhibitors attending and expanded show floor space to address what is one of the ...