The name, image, and likeness (NIL) system in college athletics has been welcomed by student-athletes who have been able to cash in on brand partnerships, some of whom are making millions fresh ...

Thanks to Name, Image, and Likeness (NIL), March Madness is no longer just a proving ground for athletes—it’s their prime earning window. However, this year’s tournament could be a turning ...

Ohio State student athletes are receiving tax support sessions from Intuit TurboTax to help them navigate the complexities of NIL deals. The workshops cover topics such as taxable income ...

Michigan’s football program flipping five-star quarterback Bryce Underwood from LSU in November represented a shift in the Wolverines’ name, image, likeness (NIL) philosophy. After landing the ...

Clemson women's soccer standouts sign lucrative NIL deal that empowers female athletes in college sports and supports their entire team. Clemson women's soccer standouts sign lucrative NIL deal ...

As the projected No. 1 pick in the 2025 NBA Draft, 18-year-old Duke freshman Cooper Flagg has already earned one of the highest NIL valuations in the country. Name, image, and likeness deals ...

Florida lawmakers are at a standstill after three days of meetings about NIL deals. "NIL" lets collegiate athletes profit when their name, image or likeness is used to help a school or business make ...