UCLA's Kiki Rice has grown 'so much' on Final Four run. So has her sneaker collection
UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.
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Rise of the Sneakerhead: How the Shoe Game Changed the Game
It's been 40 years since the Air Jordan shoe literally changed how people view and treat sneakers. That plus the rise of ...
Official Preview of the Nike SB P-Rod 1
2025 marks 20 years since Paul Rodriguez and the Nike SB team first introduced the world to the Nike SB P-Rod 1. The ...
How a 1970s Phoenix Suns star became one of the 1st Nike shoe ambassadors
After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...