By tapping two well-respected collegiate coaches and adding resources, they’re hoping to attract young talent—and win more ...

Although Sabalenka doesn’t seem to be a signature Nike athlete just yet, all the signs are pointing to the 26-year-old continuing to build her personal brand with the Swoosh, her longtime ...

400 hand-set diamonds and a diamond-laden “Swoosh” logo—and that’s just on Serena Williams’ shoes. As the 23-time Grand Slam winner prepares to say farewell to the sport, Nike pulled out ...