What is NIL in college sports? How do athlete deals work?
The NCAA now allows college athletes to profit off their name, image and likeness, otherwise known as NIL. Learn more about ...
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JuJu Watkins NIL deals, explained: How much money USC star makes from Fanatics, Nike, other sponsors in 2025
USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...
Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...
Premier League announces Puma as new ball supplier from 2025-26, replacing Nike
The Premier League has announced that PUMA will become its new ball supplier from the 2025-26 season. The Athletic revealed ...
Red Bull Adds 19-Year-Old Soccer Trailblazer Olivia Moultrie To Its Global Athlete Roster
Moultrie joins a global roster of Red Bull's elite athletes (including NWSL stars Trinity Rodman and Jaedyn Shaw) who embody ...
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Female athletes fire back at Nike's controversial Super Bowl ad: 'Ignoring the real problem'
Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...