March, consumers and trade will see the brand’s new identity roll out across retail signages, parlour fronts and digital ...

The Nagpur-based ice cream brand took this call after its director agreed the brand’s presentation and equity needed a ...

Deb Gokie discusses the Arthritis Foundation's inclusive design program, emphasizing its impact on medical device and ...

Trust Through Transparency: Smart packaging, embedded with NFC or QR codes, allows consumers to trace material origins, lifecycle impact, and disposal instructions in real time. Clear communication ...

Balancing safety and convenience, innovative stick pack designs offer a patient-centric solution for on-the-go dosage forms.

Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight.

with 72% of consumers stating that packaging design influences their purchasing decisions. The Packaging People note that effective packaging design can create an instant connection with the ...

Eid is a time of celebration, togetherness, and gift-giving. In recent years, businesses have recognised the growing ...

The Trade Marks Registry has withdrawn its acceptance of an application for the registration of the mark ‘CHUTIYARAM’ for the Namkeen and biscuits brand. The order further noted that the mark ...

Rema Nagarajan is with the Times Insight Group, which has a mandate to look at stories beyond and behind the headlines. She writes mostly on development issues like health and factors that affect ...

From colours to symbols and typography, cultural factors play a pivotal role in determining how products are perceived and ...