Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm ...

For the first time since the tournament expanded to 64 teams in 1994, no team seeded 11 or worse advanced to the second round ...

For decades, the NCAA vigorously opposed sports gambling. Now, March Madness is one of the most bet-on sporting events.

The NCAA basketball tournament just started, but one Knoxville store already has March Madness merchandise for Tennessee ...

He’s shooting 40.5% from deep entering the NCAA Tournament, and his highlights include a barrage of 30- (and 40-) footers, ...

The Sporting News has live results, plus 2025 NCAA Tournament schedule details and more, as the First Four games kick off ...

The name? The number? The time of year? Michigan basketball's Tre Donaldson has that dog in him in NCAA tournament win over ...

But it would be many years before it was used to describe the NCAA Tournament.

Madness” didn’t originate with the NCAA Tournament. Here is a look back at where the term came from and how the NCAA landed ...

Millions of brackets will be created between Selection Sunday and Thursday afternoon when Louisville and Creighton start the ...

With the conference tournament games coming to a close, the field of 68 teams will be announced during the NCAA Men's ...

2016: NCAA introduces "NCAA March Madness" logo for tournament-wide branding. 2016-Present: March Madness becomes a global brand and marketing powerhouse. The coining of the term "March Madness ...